Welcome to the December 06 edition of The Dynamic Dispatch, the email newsletter of Dynamic Advantage.
We bring you better customer service.
Visit our online archive for past issues stuffed with tips and tools to improve customer service and sales.
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This Month’s Dispatch Data
- Service call: creating customers
- Tips & tools: naming rights
- Exemplary shopper of the month
- Client congrats: Woodbury University
Everyone knows that the easiest and most effective way to grow your business is to improve your customer service. But what if your business is a university, a trade association, a medical practice or some other business that doesn’t have “customers?” What then?First, recognize that you do indeed have customers.
That student considering enrolling at your university could easily pursue a degree elsewhere. Patients have a wealth of choices in medical care. And every member of a trade association pays membership fees with the expectation of getting something in return. Even if they have labels like “student,” “patient,” “guest,” or “client,” these are all customers.
And businesses that recognize that their customers can go elsewhere are the ones that do their best to deserve their loyalty.
No matter what your industry, we can give you insights into what it’s like to be your customer. And we back up those insights with actionable recommendations designed to build your business.
Ready to increase your customer loyalty? Contact us.
Always offering your name to your customers and asking for theirs is the right thing to do. They’ll notice, and so will your bottom line.Addressing people by name is one of the easiest ways to make people feel special. And everyone wants to feel special, which is why this is the key to good employee and customer relations.
Whether solving a customer’s problem, listening to a request, or recognizing a repeat customer, picking up the detail of their name and using it personalizes the relationship. That turns customers into friends – and loyal buyers.
Building that relationship also means informing your customers of your employees’ names by employing name badges where appropriate and having your staff introduce themselves. You’ll soon see the difference between “He was a really good waiter” and “Wow, Bob was the greatest waiter.” (And Bob will see it too – in his tip.)
Not sure if your customers are being introduced to your business? Call us toll-free at 866.870.1251.
Our Exemplary Shopper of the Month, TU1911, lives and works in San Diego County. Even though Tracey has been shopping for us for just four months, her great work has quickly caught our attention. She says she especially likes shopping Wahoo’s Fish Taco (and who wouldn’t?), and enjoys “seeing them do well.” We fully agree. Congratulations, Tracey.
While we’re on the topic this month treating everyone as a customer, we should take time to recognize an institution of higher education that is leading the way in this new movement: Woodbury University.
Our work this year with Woodbury demonstrates how committed everyone there is to providing top-notch service for students, and to launching them into their careers. If you’ve ever had to wend your way through the confusing and not always friendly admissions processes at most colleges and universities, the Woodbury difference is striking.
Our customer service and satisfaction research into Woodbury shows:
The example set by Woodbury University shows that everyone can apply these concepts – and succeed from them.
All of this reveals a university that sets a high standard for student (or “customer”) care – and a formula that results in a higher student enrollment and more actively engaged alumni. Even their website says "Welcome."
As we enter 2007, we are excited about the next phase of our project with Woodbury University.
While we’re on the topic this month treating everyone as a customer, we should take time to recognize an institution of higher education that is leading the way in this new movement: Woodbury University.Our work this year with Woodbury demonstrates how committed everyone there is to providing top-notch service for students, and to launching them into their careers. If you’ve ever had to wend your way through the confusing and not always friendly admissions processes at most colleges and universities, the Woodbury difference is striking.
Our customer service and satisfaction research into Woodbury shows:
- They have a strong basis for satisfying customer expectations
- They are highly interested in knowing customer perceptions
- And they are always looking to make improvements
The example set by Woodbury University shows that everyone can apply these concepts – and succeed from them.
All of this reveals a university that sets a high standard for student (or “customer”) care – and a formula that results in a higher student enrollment and more actively engaged alumni. Even their website says "Welcome."
As we enter 2007, we are excited about the next phase of our project with Woodbury University.
Let us know what you think! Email us at info@dynamic-advantage.com. We’d love to hear from you.
Dynamic Advantage | 866.870.1251 (toll free) | info@dynamic-advantage.com
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| Dynamic Advantage 356 East Olive Ave #118 Burbank, CA 91502 Phone: 866.870.1251 (toll free) 818.238.1251 Online: Dynamic-Advantage.com |